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When a lovely scent isn’t so lovely after all

  • Nov 14, 2025
  • 2 min read

Updated: Mar 11


We all love that fresh fragrance waft when we open our moisturiser: “Ooh, rose-petals in the air!” Yet behind the pretty scent bubbles lie something less rosy. The term “fragrance” on an ingredient label doesn’t mean five or six listed compounds, it can mean hundreds of chemicals, hidden behind the single word “fragrance” or “perfume.”


Because companies treat their blends as trade secrets, you normally won’t see exactly what you’re applying to your skin. And for women who care not just about beauty but about what beauty is doing beneath the surface, this deserves a moment of pause.


This isn’t just about irritations or smelling strong. Some fragrance related chemicals have evidence linking them to serious concerns: allergic reactions, skin sensitivities, endocrine disruption (that’s hormone mischief), reproductive toxicity and even potential links to cancer. For instance, acetaldehyde, used in some fragrance formulations, is categorised by multiple agencies as “reasonably anticipated to be a human carcinogen.” Add in the fact that many fragranced personal care goods (moisturisers, serums, lotions) are applied daily across the skin and sometimes left on overnight, and you begin to see how a tiny sparkle of scent might carry more than glamour.


Exposure to synthetic musks, for example, has been shown in studies to accumulate in breast milk, body fat, and even newborn cord blood. So while we’re applying creams to improve skin, we might inadvertently be exposing ourselves to chemicals that could interfere with our body’s natural balance.


"Because your skin sees more than you do. Your hormones notice more than you realise".


So, what can a savvy woman do? Start by reading ingredients: if you see “fragrance,” “perfume,” “aroma” and no further breakdown, take note. Opt for skincare brands that list full fragrance components or, better yet, skip added fragrance entirely. Think minimal-scent or naturally scented (with full disclosure). Use your beautiful ritual time to apply skincare that doesn’t just smell lovely but is lovely for your skin and your system. Because your skin sees more than you do. Your hormones notice more than you realise. And self-care should mean clean, clear and confident.


How do you take care of your skin these days? Any holy-grail habits, or products you’ve firmly shown the door? Share your do’s and don’ts in the comments.


A few years ago I developed periorificial dermatitis around my eyes, which meant a full skincare reset (and food intake but thats for another post). Out went anything with perfume or questionable ingredients. In came gentler formulas like La Roche-Posay Toleriane (the ones without perfume, sadly one person has to read the full ingrediens list to avoid such) and the beautifully minimal products from Dr. Barbara Sturm. Yes, a little indulgent perhaps, but good basic skincare is one place I’m happy to treat myself. And honestly, my skin has thanked me.


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